Sunstroke is a wild hands-in-the-air gathering clubbers moving to classic house and disco sounds.
“A fresh mix of Funk, followed by a dash of Soul, with a hint of sex appeal, added together with grooves that will blow your knickers off.”
The brand is as the forefront of the house music scene, whether its a luxury yacht party with DJ Spen, roadblock events at iconic venues such as 360° Dubai with Joey Negro or secret terrace parties with disco legend John Morales.
Born and bred in Dubai Sunstroke Recordings is the brands record label launched in 2016 directed by founder Jack Woodcock focusing on fresh, new and undiscovered talent from the region along with some of our favourite global artists.
Sunstroke has been nominated 2 times in the best house music night category at the Dubai Timeout music and nightlife awards.
Sunstroke’s yacht parties are listed as one of the top 100 things to do outside in Dubai by What’s On Magazine.
EARLY LIFE AND CAREER
The eldest of three sons, Williams started out by tapping rhythms on school desks. He attended Princess Anne High School where he felt somewhat out of place. As he told the London Evening Standard, “I lived in Normalville USA and I didn’t look like the average kid.” Williams eventually teamed up with friend Chad Hugo. The pair started performing together and later became the acclaimed producing duo the Neptunes. Another one of Williams’ early breaks came thanks to producer Teddy Riley, who asked him to contribute to “Rump Shaker” by Wreckx-N-Effect in the early 1990s.